WARD VILLAGE WELCOMES YIREH & MAHINA MADE IN NEW POP-UP
Local female founders collaborate for a fashionable cause this holiday season
HONOLULU, HI (October 5, 2023) – Two locally owned, female-founded brands, Yireh and Mahina Made, are joining forces to inspire a transformation in the fashion industry at Ward VillageⓇ, the award-winning destination to live, shop, dine, and explore. Starting Saturday, Oct. 7, the three-month pop-up will fill its 596 square-foot space with lifestyle products, women’s clothing and more.
Photo Courtesy of Ward Village.
“The strength of Ward Village comes from the collaborative spirit of our community partners,” said Taylor Herring, General Manager of Ward Village. “Yireh and Mahina Made’s pop-up celebrates local talent while inspiring inclusivity, which are hallmarks of our neighborhood.”
Established in 2014, Yireh is dedicated to reimagining beauty and clothing through slow fashion practices by creating exclusive prints and small-batch collections. The brand partners with a WRAP ethically certified factory, ensuring that every inch of fabric is used, with excess donated to local micro-businesses. The company strives to celebrate women’s unique strength and beauty, emphasizing that clothing should enhance individuality, not overshadow it.
“You shouldn’t have to sacrifice your values for fashion,” said Emily Jamie, Founder of Yireh. “Working alongside other entrepreneurs at Ward Village who share our mission is inspiring and provides our community with more opportunities to make sustainable shopping choices.”
Mahina Made, founded in 2017, aims to bridge authentic Hawaiian culture with modern fashion. Inspired by the desire to normalize Hawaiian culture in daily life, Mahina Made serves as a catalyst for cultural preservation and education. Beyond culture, Mahina Made’s core values encompass ethics and sustainability, advocating for slow fashion through sustainable practices and an unwavering commitment to aloha ʻāina, the love for the land, deeply integrated into their business. Mahina Made designs its products in Hawaiʻi, including its beloved lei tees.
“Culture lives on when we incorporate it into our daily lives,” said Kailee Freitas, Founder and CEO of Mahina Made. “Ward Village is a hub for local makers, and we’re excited to join the community and bring our products directly to shoppers in Honolulu.”
Located in the former Mahina space at South Shore Market, the joint pop-up will host its grand opening on Saturday, Oct. 7, with daily operating hours from 11 a.m. to 6 p.m. The event will include the launch of an exclusive pā‘ū o Hi‘iaka collection inspired by the Native Hawaiian flower and giveaways for shoppers.
For more information, please visit www.wardvillage.com, www.shopyireh.com, or www.mahinamade.com.
Media Kit
About Ward Village®
Ward Village is a 60-acre master planned community by Howard Hughes Holdings Inc. in the heart of Honolulu, located between downtown and Waikīkī. Honoring the distinct history of its land, Ward Village is at the forefront of sustainable community development—integrating striking architecture, culture and arts, and public open space. At full buildout, the community will include thousands of homes and approximately one million square feet of unique retail in what Architectural Digest named “Best Planned Community in the United States.”
As a result of strong demand for new housing in urban Honolulu, Ward Village is quickly approaching sellout of its first six mixed-use residential towers—Waiea®, Anaha®, Ae‘o®, Ke Kilohana®, ʻAʻaliʻi® and Kō‘ula® transforming the popular shopping and dining district into a thriving urban neighborhood that offers ocean views and open space, including its newest outdoor gathering place, Victoria Ward Park. New residential buildings in development or under construction include Victoria Place® and Kalae®. Since launching public sales in July 2021, The Park Ward Village®has become the fastest-selling market tower in the history of Ward Village. Approved by the Hawaiʻi Community Development Authority (HCDA) in 2021, The Park Ward Village® and Ulana Ward Village® will be the newest mixed-use developments to join the neighborhood.
As a LEED-ND Platinum-certified master planned community, Ward Village demonstrates its commitment to responsible, mixed-use development by investing in public benefits and amenities for Honolulu’s urban community. For more information, visit http://www.wardvillage.com/.
About Howard Hughes Holdings Inc.
Howard Hughes Holdings Inc. owns, manages, and develops commercial, residential, and mixed-use real estate throughout the U.S. Its award-winning assets include the country’s preeminent portfolio of master planned communities, as well as operating properties and development opportunities including: the Seaport in New York City; Downtown Columbia® in Maryland; The Woodlands®, Bridgeland® and The Woodlands Hills® in the Greater Houston, Texas area; Summerlin® in Las Vegas; Ward Village® in Honolulu, Hawaiʻi; and Teravalis™ in the Greater Phoenix, Arizona area. The Howard Hughes portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative placemaking, the company is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. Howard Hughes Holdings Inc. is traded on the New York Stock Exchange as HHH. For additional information visit www.howardhughes.com.
Safe Harbor Statement
Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize,” “plan,” “intend,” “assume,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in Howard Hughes Holding Inc.’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. Howard Hughes Holdings Inc. cautions you not to place undue reliance on the forward-looking statements contained in this release. Howard Hughes Holdings Inc. does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.
Catherine Wolfe