JULES AND GEM HAWAI‘I OPENS FIRST RETAIL LOCATION AT SOUTH SHORE MARKET
Locally crafted fragrance brand brings Hawai‘i-inspired wellness and relaxation products to Ward Village®
HONOLULU (July 24, 2025) – Ward Village®, the award-winning destination in the heart of Honolulu to live, shop, dine and explore, welcomes Jules and Gem Hawai‘i to South Shore Market. Known for its hand-poured candles and thoughtfully crafted fragrances, the Hawai‘i lifestyle brand will celebrate the grand opening of its first brick-and-mortar location on Saturday, July 26, with a special gift-with-purchase promotion while supplies last.
“Jules and Gem Hawai‘i adds a new layer of discovery to South Shore Market, creating a space where people can pause and reconnect with themselves through scent and self-care,” said Taylor Herring, General Manager of Ward Village. “As a Mana Up alum, they reflect the kind of entrepreneurial growth we’re proud to support at Ward Village, one that celebrates local talent and enhances our neighborhood experience.”
The 487-square-foot store, designed by owner Lana Gronwald, offers a curated selection of fragrances available in a variety of bath, body, and home products, all made in small batches by a Honolulu-based team. Known for its best-selling perfume rollers and car fresheners, the brand’s top-selling scents include Pikake and Puakenikeni. Exclusive to the South Shore Market location are seasonal offerings like Plumeria, Lychee, and Mango Coconut, as well as new product lines including sugar scrubs and soap refills.
“Opening at Ward Village feels like a natural next step for our brand,” said Gronwald. “It’s a welcoming, family friendly neighborhood that supports small businesses and offers an environment where we can connect with both longtime customers and new faces. We’re grateful to now have a space where people can experience our fragrances in person and explore wellness through a sensory experience.”
Founded in 2017, Jules and Gem Hawai‘i was born from Gronwald’s desire to craft authentic scents that spark memory and comfort. Since its beginnings as a small candle-making project, the company has expanded into e-commerce, wholesale partnerships, and fragrance collaborations with leading resorts across the state. With this new storefront, Jules and Gem Hawai‘i continues its growth while furthering Hawai‘i’s local economy by employing a team of 12 and supporting its broader vision to launch new offerings, including a men’s fragrance line under its Saltwood Hawai‘i brand.
Located in the former Pulau Swimwear space, Jules and Gem Hawai‘i is currently open daily from 10 a.m. to 6 p.m.
For more information, please visit www.wardvillage.com or www.julesandgemhawaii.com.
Media kit (courtesy Ward Village)
About Ward Village®
Ward Village is a 60-acre master planned community in the heart of Honolulu, located between downtown and Waikīkī. Honoring the distinct history of its land, Ward Village is at the forefront of sustainable community development—integrating striking architecture, culture and arts, and public open space. At full buildout, the community will include thousands of homes and approximately one million square feet of unique retail in what Architectural Digest named “Best Planned Community in the United States.” As a result of strong demand for new housing in urban Honolulu, Ward Village quickly sold out its first seven mixed-use residential towers—Waiea®, Anaha®, Ae‘o, Ke Kilohana®, ʻAʻaliʻi®, Kō‘ula®, and Victoria Place®—transforming the popular shopping and dining district into a thriving mixed-use neighborhood that offers ocean views and open space, including its newest outdoor gathering place, Victoria Ward Park. New residential buildings in development or under construction include Ulana Ward Village®, The Park Ward Village®, Kalae, and The Launiu Ward Village.
Ward Village is a Howard Hughes community, part of a national portfolio of award-winning communities known for providing an exceptional quality of life and opportunities for long-term, sustainable growth. A LEED-ND Platinum-certified master planned community, Ward Village reflects its commitment to responsible, mixed-use development by investing in public benefits and amenities for Honolulu’s urban community. For more information, visit WardVillage.com.
About Howard Hughes
Howard Hughes develops, owns, and operates the nation’s premier large-scale master planned communities and mixed-use developments. Its award-winning assets include The Woodlands®, Bridgeland®, and The Woodlands Hills® in the Greater Houston, Texas area; Summerlin® in Las Vegas; Teravalis™ in the Greater Phoenix, Arizona area; Ward Village® in Honolulu, Hawaiʻi; and Merriweather District® in Columbia, Maryland. The Howard Hughes portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative placemaking, the company is a wholly owned subsidiary of Howard Hughes Holdings Inc. (NYSE: HHH) and is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. For additional information visit www.howardhughes.com.
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